After the Viewership Target Audience or Composite Target Audience is finalized, users can understand the Target Audience composition and index for each Network and Daypart combination configured in the solution in the Audience Preview section.
1.Click the Audience Preview tab to access.
2.Networks are along the Y-Axis and Dayparts are along the X-Axis.
3.The Target Audience Composition in each cell indicates the concentration of the created Target Audience within a Network and Daypart.
4.The color of each cell represents the Target Index and corresponds to the color gradient scale at the top of the page. Target Index is the ratio of the Target Audience Composition to the Universe Audience Composition for a specific Network and Daypart, and indicates the efficiency of the Network/Daypart at finding the Target Audience.
1.Higher indices, greater than 100, are more red and have a higher target concentration than the universe.
2.Lower indices, less than 100, are more blue and have a lower target concentration than the universe.