Within the Placement Optimization Grid, the toolbar across the top of the interface provides information and options to manipulate the traffic plan.
1.The Optimizer Settings button will open to a menu that allows users to tweak the optimization to help make placements.
2.Length options are:
1.Constant, which is the default optimization setting and favors the splitting of avails as necessary.
2.Linear, which discourages the splitting of avails.
3.Gradual, an in-between setting and will sometimes favor splitting based on the avails and plans.
3.Objective Function is always set to Target Weight, which is…
4.Max Weight % allows the optimization to ‘over place’ a media plan. 105% will allow the optimization to place 5% more than the goal on a media plan.
5.Global Min Fill % dictates to the optimization the minimum amount of placements it should attempt to make. At 80%, the optimization should attempt to fill at a minimum 80% of the avails.