The Account Workspace is a repository for all information related to a particular Show’s Campaigns and Media Plans.
1.After a Campaign is created, the next step is to create specific Primary Event or Secondary Event Media Plans or Media Plan Templates.
2.Navigate to the Campaign you just created, expand the Campaign, and click Create Template.
3.Template for: confirms the Campaign the Media Plan Template is associated to.
4.Required fields are Media Plan Name and Plane Weight Metric, which is the Demogaphic currency users plan GRP’s against.
5.Here are the Optional fields:
1.The default for Inventory Group is ALL, but users can filter depending on what was configured.
2.Media Plan Type is always On Air until Paid and CrossCh are developed.
3.Rotator Media Plans are guaranteed inventory compared to optimized inventory.
4.Option to include Notes.
5.Click Create to create and save the Media Plan Template.
1.After a Media Plan or Media Plan Template is created, the first step is adding specific goals and objectives within the Media Plan Delivery Goals screen.
2.For created Media Plans, Start and End Dates will align from what was set previously. For created Media Plan Templates, Start and End Dates will be populated when weekly instances of the Media Plan Template are created.
3.The Plan Weight Metric is pre-populated with the selection from the Media Plan or Media Plan Template creation previously.
4.Enter the number of GRPs that users would like to achieve for the date range specified in the Media Plan, or weekly GRPs that users would like to achieve in the Media Plan Template.
5.Users assign the pre-created Primary or Secondary Creative Group depending on the Media Plan type that was initially created.
6.Users set the Primary Length of the Media Plan to set a baseline for delivered GRP’s and Impressions.
1.The second step is adding a specific Target Segment or Segments to the Media Plan.
2.Click the Add Target Segment button, and select from the list of Person or Household targets that were previously created by the user, or pre-populated in the solution. Users can search for target segment names as well.
3.If multiple segments are added, users can combine them through a Union or an Intersection.
4.The option to add extra Demographics objectives and optimization weighting between the Household Target and new Demographic Target is also available when optimizing against available inventory in Demo and Index Targeting.
1.The third step is defining the Reach and Frequency goals for the Media Plan.
2.Users can set the Effective Frequency Goal and then optimize Effective Reach against the Target Audience or a different audience by clicking on the dropdown.
3.Maximum Allowed Target Index Decay underweights subsequent placements in the same spot for better distribution.
4.The fourth step is applying Recency to the Media Plan, which allows users to give preference to placements leading up to a specific Date and Time. The Event Date does not need to be specified as it will automatically be set based on the show Start Day and Time in the Account Workspace and the Week the Media Plan is created for.
5.The Overweight for hours prior to event field places emphasis on Spots that air within the number of hours specified.
6.Recency Multiplier defines how much weight to apply to the Spots within the hours specified in the Overweight for hours prior to event field.
1.The fifth step is the option to add Constraints and Placement Separators to the Media Plan to fine tune when the Creatives are added into the Traffic Plan by the optimization.
2.There are multiple constraints available to users, and for each Constraint there are multiple further options to help refine your selection.
1.Weighting Score allows users to weight Channels more to affect how the optimization will place the Media Plan.
2.Exclusion allows users to exclude Channels, Days, Hours, or Programs from the Media Plan.
3.Placement Rule allows users to affect how many times the Media Plan will air in relation to the chosen constraints.
4.Distribution allows users to set minimum and maximum distributions based on Creative Length or Daypart.
3.The Add Placement Separate allows users to specify the Maximum number of creative placements per Program and the Minimum amount of minutes between each creative placement within the Media Plan.
4.Click Ok and Save respectively within each section and Save the Media Plan once you are done entering information in all the fields.