Within the Target Thresholds section, you can add viewership behaviors from up to 12 months in the past from Nielsen-rated networks.
1.Existing behaviors are displayed, and users can add behaviors by clicking on Add Viewing Behavior. All behaviors are combined in a union.
2.Users can define the Start and End Dates of the viewing behavior(s), or select No End Date to include any future viewing behavior(s) once available from Nielsen.
3.Users only have access to the Specific Program Viewing Behavior Type, All dayparts Viewing During, and All program airings Airing Type.
4.Networks are displayed in the left column, which need to be selected prior to selecting specific Programs in the right column. Users can search for Programs as well.
Click Save to add the viewing behaviors to the target audience.
5.Users can understand the size of the audience relative to the US universe within the Segment Summary. Please see Appendix for a recommendation of audiences sizes per Network.