To create a new Target Audience, click the Create New button within the Target Audiences section of the Account Workspace
1.Target Segment added to allows users to add the target audience to the Account, or make it Global so it could be used across all Accounts.
2.Target Segment Name allows users to assign a relevant name to the target audience.
3.Target Segment Type can either be Viewership, which is built from scratch utilizing Nielsen data, or Composite, which allows users extra flexibility to combine pre-build target audiences utilizing Boolean logic. Let’s keep the default, Viewership, in this example.
4.Segment Scope can either be Persons data, which is built from Nielsen Persons Data, or Households data, which is built from aggregated Nielsen Household Data. It’s common to base the target audience off of People since it’s a viewership audience and viewership is different within a household.
5.Notes is an optional field.
6.Click Create to define the target audience.