The Planning Dashboard Grid allows for the modifications of GRPs and priorities for all configured shows for a specified Brand based on the settings described previously. Planned GRPs are shown for future weeks and GRP results (On-Air Placed GRPs) are updated for weeks in the past based on Nielsen.
Metrics aggregate at top to give users a macro-level view of their Brand normalized to the configured Nielsen metric.
1.Planned GRPs are aggregated GRP’s from all the planned campaigns for the Brand for a given week.
2.On-Air Available are the predicted available GRP’s based on the inventory that’s available through the traffic system for a given week. This number can also be derived from the NBCU Internal Research Rate Card estimate
3.On-Air Placed GRPs are the actual aggregated GRP’s measured initially then finalized by Nielsen.