If you've selected the conversion report, here are definitions of how to make reporting parameter selections
Brand This will default to the user’s brand.
Account The user must choose an account. The list of accounts are based on the selected Brand.
Program Airing Specify the program airing by defining the start/end date &time of the episode.
Number of Minutes Indicate the number of minutes that a viewer must have watched the program airing for in order to be considered a converted viewer.
Start Date Time/ End Date Time (In Eastern): Users specify the exact start date and time and end date and time to use as the window in which promotions will be included in the analysis.
Users can select the data points they would like to view. By default, all boxes will be checked but these boxes can be unchecked for a more streamlined and focused report.
Qualifiers allow the user to view telecast vs. commercial and equivalized vs. unequivalized.
Users have the ability to include, exclude, or only include alternate logs, Drop ins, lineups, and paid programming.
Core Demo Metric The lists of core demo metrics to choose from are based on the distinct list of Core Demo Audiences used in the media plans which will be included in the analysis based on the filters and start/end date. Typically, this list will have only one value. The displayed metrics are the Live Viewership metrics for the unique Audience list. It is important to note that only those AsRuns which used the selected core demo will be included in the results.
Target (optional) The lists of targets to choose from are based on the union list of Target Audience Names used in the media plans which will be included in the analysis based on the filters and start/end date. Typically, this list will have only one value. Only the AsRuns that match the target audience name will be included in the analysis.